Email & Digital Marketing Designer

Welcome to PepsiCo! We are seeking a creative and dynamic Email & Digital Marketing Designer to join our talented marketing team. As a global leader in the food and beverage industry, we are dedicated to delivering innovative and impactful campaigns that connect with our consumers. In this role, you will have the opportunity to shape the digital presence of our iconic brands and drive business growth through your design expertise. We are looking for someone who is passionate about email and digital marketing, has a strong eye for visual aesthetics, and can bring a fresh perspective to our campaigns. If you are a self-starter, have a keen attention to detail, and thrive in a fast-paced environment, we want to hear from you!

1. Design and develop visually appealing and engaging email and digital marketing campaigns for PepsiCo's iconic brands.
2. Collaborate with cross-functional teams to understand campaign objectives and deliver creative solutions that align with brand guidelines and business goals.
3. Stay up-to-date with industry trends and best practices in email and digital marketing to continuously improve campaign performance and drive business growth.
4. Utilize design software and tools to create high-quality graphics, layouts, and other visual elements for email and digital marketing materials.
5. Conduct regular A/B testing to optimize campaign designs and improve overall performance metrics.
6. Ensure all designs follow brand standards and guidelines, and maintain consistency across all digital touchpoints.
7. Manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.
8. Collaborate with copywriters, marketing managers, and other team members to brainstorm and develop creative concepts for campaigns.
9. Conduct regular quality checks to ensure accuracy and consistency of design elements and messaging.
10. Monitor and analyze campaign performance data to identify areas for improvement and make recommendations for future campaigns.
11. Act as a brand ambassador, ensuring all email and digital marketing materials reflect PepsiCo's values and messaging.
12. Stay informed on email and digital marketing regulations and compliance standards to ensure all campaigns are in accordance with legal requirements.
13. Effectively communicate design concepts and ideas to stakeholders, providing clear and concise rationale for design decisions.
14. Continuously seek opportunities to improve and enhance the digital presence of PepsiCo's brands through innovative design solutions.
15. Maintain a positive and professional attitude while working independently and collaboratively within a team environment.

According to JobzMall, the average salary range for a Email & Digital Marketing Designer in Plano, TX, USA is $55,000 - $75,000 per year. This range may vary depending on factors such as experience, skills, and the specific company or industry. Some companies may offer higher salaries for candidates with more experience or specialized skills in digital marketing and design. It is also possible for individuals to negotiate their salary based on their qualifications and the company's budget.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.