Senior Manager - DAM Marketing

Are you a seasoned marketing professional with a passion for driving innovation and creating impactful campaigns? Do you have experience in the world of digital asset management and a knack for building strong relationships with cross-functional teams? If so, we have an exciting opportunity for you at PepsiCo as a Senior Manager for DAM Marketing.In this role, you will lead the development and execution of our digital asset management strategy, leveraging your expertise to drive brand growth and enhance the consumer experience. Your strong leadership skills and strategic mindset will be crucial in collaborating with various departments across the organization to ensure seamless integration of DAM into our overall marketing initiatives.We are looking for a highly motivated and dynamic individual with a proven track record of success in marketing, specifically in the area of digital asset management. If you are ready to take on a new challenge and make a significant impact at one of the world's leading food and beverage companies, then we want to hear from you!

1. Develop and implement a comprehensive digital asset management strategy for PepsiCo, aligning with overall marketing goals and objectives.
2. Collaborate with cross-functional teams to ensure seamless integration of DAM into all marketing initiatives and campaigns.
3. Lead and manage a team of marketing professionals to execute on DAM strategy and drive brand growth.
4. Utilize expertise in digital asset management to identify opportunities for innovation and improvement within the marketing department.
5. Build strong relationships with internal and external stakeholders to ensure effective communication and alignment on DAM initiatives.
6. Stay up-to-date with industry trends and best practices in digital asset management to continually enhance PepsiCo's approach.
7. Analyze data and metrics to track the success and impact of DAM initiatives, and make recommendations for future strategies.
8. Act as a leader and mentor within the marketing department, providing guidance and support to team members.
9. Collaborate with legal and compliance teams to ensure all digital assets are in compliance with company policies and regulations.
10. Represent PepsiCo at industry events and conferences to showcase the company's innovative approach to digital asset management.

According to JobzMall, the average salary range for a Senior Manager - DAM Marketing in Hyderabad, Telangana, India is between ₹ 23,00,000 to ₹ 30,00,000 per annum. This may vary depending on the specific company, industry, and level of experience.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.