VP - Product Marketing & Enablement
Welcome to S&P Global, a leading provider of essential intelligence for the financial and commodity markets. We are seeking a dynamic and experienced leader to join our team as the Vice President of Product Marketing & Enablement. In this role, you will be responsible for driving the success of our diverse product portfolio through strategic marketing initiatives and effective enablement programs. We are looking for a passionate and results-driven individual with a strong understanding of the financial industry and a proven track record of driving product growth. If you are a highly motivated and collaborative professional with excellent communication skills, we invite you to apply for this exciting opportunity.
- Develop and implement strategic marketing plans to drive the success of our diverse product portfolio.
- Conduct market research and analysis to identify key industry trends and customer needs.
- Collaborate with cross-functional teams including product management, sales, and finance to develop effective product positioning and messaging.
- Create and execute marketing campaigns to generate awareness and demand for our products.
- Develop and manage product launch plans, including messaging, collateral, and training materials.
- Work closely with the sales team to develop sales enablement programs and tools to drive product adoption and revenue growth.
- Monitor and analyze product performance metrics, providing insights and recommendations for continuous improvement.
- Stay informed about competitors' products and marketing strategies to maintain a competitive edge.
- Manage a team of marketing professionals, providing guidance and support to drive their success.
- Cultivate strong relationships with key stakeholders, including customers, partners, and industry experts.
- Represent the company at industry events and conferences to promote our products and brand.
- Collaborate with global marketing teams to ensure consistency and alignment with overall company strategy.
- Continuously assess and improve marketing and enablement processes to enhance efficiency and effectiveness.
- Provide regular updates and reports to senior leadership on product marketing and enablement initiatives and results.
- Stay up-to-date on industry best practices and emerging trends to drive innovation and maintain a competitive advantage.
Extensive Product Marketing Experience: The Ideal Candidate Should Have At Least 10 Years Of Experience In Product Marketing, With A Proven Track Record Of Developing And Executing Successful Product Marketing Strategies.
Strong Leadership Skills: As A Vp, This Role Will Require Strong Leadership Skills To Oversee A Team Of Product Marketing And Enablement Professionals. The Candidate Should Have Experience In Managing Cross-Functional Teams And Driving Them Towards A Common Goal.
In-Depth Knowledge Of Financial Markets: S&P Global Operates In The Financial Markets, So A Deep Understanding Of These Markets And The Products Offered Is Crucial For This Role. The Candidate Should Have Experience In Marketing Financial Products And A Strong Understanding Of Industry Trends.
Strategic Thinking And Business Acumen: The Vp Should Have The Ability To Think Strategically And Make Data-Driven Decisions That Align With The Company's Overall Business Goals. They Should Also Have A Strong Business Acumen To Identify New Opportunities And Drive Growth.
Excellent Communication And Collaboration Skills: This Role Requires Frequent Communication And Collaboration With Various Stakeholders, Including Sales, Product Management, And Other Departments. The Candidate Should Have Excellent Communication Skills To Effectively Convey Product Messaging And Collaborate With Cross-Functional Teams.
Market Research
Content Creation
Product Launch
Pricing strategy
Competitive analysis
brand strategy
Product positioning
Sales Enablement
Thought leadership
Customer Insights
Messaging Development
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
Critical thinking
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a VP - Product Marketing & Enablement in New York, NY, USA is $175,000-$250,000 per year. However, this can vary depending on the specific company, experience level, and other factors. Some companies may also offer additional benefits and bonuses on top of the base salary.
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S&P Global, Inc. provides ratings, benchmarks, analytics and data to the capital and commodity markets worldwide. . The capital markets include asset managers, banks, exchanges, issuers and financial advisors; the commodities markets include producers, traders and intermediaries within energy, metals and agriculture. It operates through the following segments: : Standard & Poor's Ratings, S&P Capital IQ, S&P Dow Jones Indices and Commodities & Commercial.
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