SEO Specialist - Digital Marketing
Welcome to UBS, a leading global financial services company. We are looking for a talented SEO Specialist to join our dynamic Digital Marketing team. In this role, you will play a crucial role in optimizing our online presence and driving traffic to our digital platforms. We are seeking a highly motivated individual who is passionate about all things SEO and has a deep understanding of digital marketing strategies. If you have a strong track record of success in SEO and a desire to be part of a fast-paced and innovative team, we want to hear from you. Join us and take your career to new heights with UBS.
- Develop and implement SEO strategies to improve website visibility and increase organic traffic.
- Conduct thorough keyword research and analysis to identify target keywords and optimize website content accordingly.
- Monitor and report on website performance using SEO tools and analytics to track progress and make data-driven decisions.
- Collaborate with cross-functional teams, including content creators and web developers, to ensure SEO best practices are implemented across all digital platforms.
- Continuously stay updated on industry trends, algorithm changes, and emerging SEO techniques to drive innovation and improve search rankings.
- Conduct regular audits of website content and structure to identify and address any technical SEO issues.
- Utilize on-page and off-page optimization tactics to improve website ranking and increase organic traffic.
- Develop and maintain relationships with external partners and vendors to support SEO efforts.
- Monitor and analyze competitor strategies to identify opportunities for improvement and stay ahead of industry trends.
- Collaborate with the Digital Marketing team to develop and execute integrated digital marketing campaigns.
- Stay informed on UBS products, services, and brand messaging to ensure all SEO efforts align with the company's overall goals and objectives.
- Communicate SEO progress and results to relevant stakeholders, including senior management.
- Continuously track and report on key performance indicators, such as website traffic, conversion rates, and keyword rankings.
- Attend conferences, workshops, and training sessions to stay up-to-date on the latest SEO techniques and best practices.
- Maintain a strong understanding of SEO compliance and ethical guidelines to ensure all strategies and tactics are in line with industry standards.
In-Depth Knowledge Of Seo Techniques And Best Practices: A Strong Understanding Of Search Engine Algorithms And How To Optimize Website Content, Meta Data, And Backlinks For Improved Search Rankings Is Essential For A Seo Specialist At Ubs.
Proficiency In Google Analytics And Other Seo Tools: Experience With Data Analysis And Reporting Tools Is Necessary To Track And Measure The Success Of Seo Strategies And Make Data-Driven Decisions.
Experience With Website Development And Coding Languages: A Background In Web Development And Familiarity With Html, Css, And Javascript Is Valuable For A Seo Specialist To Implement Technical Seo Changes And Troubleshoot Website Issues.
Excellent Communication And Project Management Skills: As A Member Of The Digital Marketing Team At Ubs, A Seo Specialist Must Be Able To Effectively Communicate And Collaborate With Team Members, As Well As Manage Multiple Projects And Prioritize Tasks.
Understanding Of The Financial Industry And Ubs Brand: Familiarity With The Financial Industry And The Ubs Brand Is Preferred, As It Allows The Seo Specialist To Tailor Seo Strategies To The Company's Specific Goals And Target Audience.
Google Analytics
Social Media Marketing
Keyword Research
Content Creation
Website analysis
Competitor Analysis
Link Building
Seo Strategy
On-Page Optimization
Local Seo
Search Engine Algorithms
Communication
Customer Service
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
Decision-making
According to JobzMall, the average salary range for a SEO Specialist - Digital Marketing in Zürich, Switzerland is between CHF 60,000-90,000 per year. This can vary depending on factors such as experience, education, and the specific company or industry the specialist is working in. Senior level specialists with more experience and advanced skills may be able to earn higher salaries.
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UBS is a global firm providing financial services in over 50 countries. The company provides wealth management, asset management, and investment banking services for private, corporate, and institutional clients worldwide.
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